marginally OT: Microsoft patents the mother of all adware systems...

Bill G might as well send Redmonites into our homes to look in our underwear
drawers and kitchen cupboards - it would be no different.

First sign that this ever gets implemented will be the day M$ shoots itself
in the foot with a 44 Magnum.

Does any one remember the first M$ product named "Access"? Not the
database, the communcations program (ala ProComm). If memory serves, when
it was installed, it sought out and deleted from your computer any competing
products. Oh, guess that's why few people remember it!

Val


"GO" <aa533@remove.this.chebucto.ns.ca> wrote in message
news:O%23ZmvTbyHHA.4184@TK2MSFTNGP06.phx.gbl...
> The day MS implements such a thing would be the day I permanently pack it
> in
> with Windows. Unless of course Vista makes me do this first
>
>
> http://arstechnica.com/news.ars/post...s-the-mother-o
> f-all-adware-systems.html
>
>
> Microsoft patents the mother of all adware systems
>
> By John McBride | Published: July 17, 2007 - 09:45AM CT
>
> It's such a tremendously bad idea that it's almost bound to succeed.
> Microsoft has filed another patent, this one for an "advertising
> framework"
> that uses "context data" from your hard drive to show you advertisements
> and
> "apportion and credit advertising revenue" to ad suppliers in real time.
> Yes, Redmond wants to own the patent on the mother of all adware.
>
> The application, filed in 2006, describes a multi-faceted, robust
> ad-delivering system that lives on a "user computer, whether it's part of
> the OS, an application or integrated within applications."
>
> "Applications, tools, or utilities may use an application program
> interface
> to report context data tags such as key words or other information that
> may
> be used to target advertisements," says the filing. "The advertising
> framework may host several components for receiving and processing the
> context data, refining the data, requesting advertisements from an
> advertising supplier, for receiving and forwarding advertisements to a
> display client for presentation, and for providing data back to the
> advertising supplier."
>
> The adware framework would leave almost no data untouched in its quest to
> sell you stuff. It would inspect "user document files, user e-mail files,
> user music files, downloaded podcasts, computer settings, computer status
> messages (e.g., a low memory status or low printer ink)," and more. How
> could we have been so blind as to not see the marketing value in computer
> status messages?
>
> The software would also free advertising from its traditional browser
> yoke.
> "A word processor may display a banner ad along the top of a window,
> similar
> to a toolbar, while a graphical ad may be displayed in a frame associated
> with the application. A digital editor for photos or movies may support
> video-based advertisements," the patent application says.
>
> The patent application, first unearthed by InformationWeek, gives the
> impression that your software would have more control over the advertising
> than you would. "An e-mail client may specify that ads from competitors
> must
> be excluded, that its own display client must be used... (that) no more
> than
> 4 ads per hour are allowed, and that only text or graphical...
> advertisements are supported." The patent makes no mention of any method
> by
> which an actual user might exert control, nor does it mention very real
> privacy or security concerns.
>
> That's okay. It's still a good thing. It says so right in the application:
> "The ability to derive and process context data from local sources rather
> than monitor interactions with a remote entity, such as a server, benefits
> both consumers and advertisers by delivering more tightly targeted
> advertisements. The benefit to the user is the perception that the ads are
> more relevant, and therefore, less of an interruption. The benefit to the
> advertiser is better focus and a higher chance of conversion to a sale."
> The patent is a fascinating exercise in advertising delivery systems. But
> surely that's all it is-an exercise. No way anyone would ever actually
> make
> a thing like this. Right?
>
>

The day MS implements such a thing would be the day I permanently pack it in
with Windows. Unless of course Vista makes me do this first


http://arstechnica.com/news.ars/post...s-the-mother-o
f-all-adware-systems.html


Microsoft patents the mother of all adware systems

By John McBride | Published: July 17, 2007 - 09:45AM CT

It's such a tremendously bad idea that it's almost bound to succeed.
Microsoft has filed another patent, this one for an "advertising framework"
that uses "context data" from your hard drive to show you advertisements and
"apportion and credit advertising revenue" to ad suppliers in real time.
Yes, Redmond wants to own the patent on the mother of all adware.

The application, filed in 2006, describes a multi-faceted, robust
ad-delivering system that lives on a "user computer, whether it's part of
the OS, an application or integrated within applications."

"Applications, tools, or utilities may use an application program interface
to report context data tags such as key words or other information that may
be used to target advertisements," says the filing. "The advertising
framework may host several components for receiving and processing the
context data, refining the data, requesting advertisements from an
advertising supplier, for receiving and forwarding advertisements to a
display client for presentation, and for providing data back to the
advertising supplier."

The adware framework would leave almost no data untouched in its quest to
sell you stuff. It would inspect "user document files, user e-mail files,
user music files, downloaded podcasts, computer settings, computer status
messages (e.g., a low memory status or low printer ink)," and more. How
could we have been so blind as to not see the marketing value in computer
status messages?

The software would also free advertising from its traditional browser yoke.
"A word processor may display a banner ad along the top of a window, similar
to a toolbar, while a graphical ad may be displayed in a frame associated
with the application. A digital editor for photos or movies may support
video-based advertisements," the patent application says.

The patent application, first unearthed by InformationWeek, gives the
impression that your software would have more control over the advertising
than you would. "An e-mail client may specify that ads from competitors must
be excluded, that its own display client must be used... (that) no more than
4 ads per hour are allowed, and that only text or graphical...
advertisements are supported." The patent makes no mention of any method by
which an actual user might exert control, nor does it mention very real
privacy or security concerns.

That's okay. It's still a good thing. It says so right in the application:
"The ability to derive and process context data from local sources rather
than monitor interactions with a remote entity, such as a server, benefits
both consumers and advertisers by delivering more tightly targeted
advertisements. The benefit to the user is the perception that the ads are
more relevant, and therefore, less of an interruption. The benefit to the
advertiser is better focus and a higher chance of conversion to a sale."
The patent is a fascinating exercise in advertising delivery systems. But
surely that's all it is-an exercise. No way anyone would ever actually make
a thing like this. Right?

Sounds like something they would place in a free version of Windows. You
know, an advertisement sponsored operating system or some office
productivity software, not that it would make you very productive.

Robert Firth
http://www.winvistainfo.org

"GO" <aa533@remove.this.chebucto.ns.ca> wrote in message
news:O%23ZmvTbyHHA.4184@TK2MSFTNGP06.phx.gbl...
> The day MS implements such a thing would be the day I permanently pack it
> in
> with Windows. Unless of course Vista makes me do this first
>
>
> http://arstechnica.com/news.ars/post...s-the-mother-o
> f-all-adware-systems.html
>
>
> Microsoft patents the mother of all adware systems
>
> By John McBride | Published: July 17, 2007 - 09:45AM CT
>
> It's such a tremendously bad idea that it's almost bound to succeed.
> Microsoft has filed another patent, this one for an "advertising
> framework"
> that uses "context data" from your hard drive to show you advertisements
> and
> "apportion and credit advertising revenue" to ad suppliers in real time.
> Yes, Redmond wants to own the patent on the mother of all adware.
>
> The application, filed in 2006, describes a multi-faceted, robust
> ad-delivering system that lives on a "user computer, whether it's part of
> the OS, an application or integrated within applications."
>
> "Applications, tools, or utilities may use an application program
> interface
> to report context data tags such as key words or other information that
> may
> be used to target advertisements," says the filing. "The advertising
> framework may host several components for receiving and processing the
> context data, refining the data, requesting advertisements from an
> advertising supplier, for receiving and forwarding advertisements to a
> display client for presentation, and for providing data back to the
> advertising supplier."
>
> The adware framework would leave almost no data untouched in its quest to
> sell you stuff. It would inspect "user document files, user e-mail files,
> user music files, downloaded podcasts, computer settings, computer status
> messages (e.g., a low memory status or low printer ink)," and more. How
> could we have been so blind as to not see the marketing value in computer
> status messages?
>
> The software would also free advertising from its traditional browser
> yoke.
> "A word processor may display a banner ad along the top of a window,
> similar
> to a toolbar, while a graphical ad may be displayed in a frame associated
> with the application. A digital editor for photos or movies may support
> video-based advertisements," the patent application says.
>
> The patent application, first unearthed by InformationWeek, gives the
> impression that your software would have more control over the advertising
> than you would. "An e-mail client may specify that ads from competitors
> must
> be excluded, that its own display client must be used... (that) no more
> than
> 4 ads per hour are allowed, and that only text or graphical...
> advertisements are supported." The patent makes no mention of any method
> by
> which an actual user might exert control, nor does it mention very real
> privacy or security concerns.
>
> That's okay. It's still a good thing. It says so right in the application:
> "The ability to derive and process context data from local sources rather
> than monitor interactions with a remote entity, such as a server, benefits
> both consumers and advertisers by delivering more tightly targeted
> advertisements. The benefit to the user is the perception that the ads are
> more relevant, and therefore, less of an interruption. The benefit to the
> advertiser is better focus and a higher chance of conversion to a sale."
> The patent is a fascinating exercise in advertising delivery systems. But
> surely that's all it is-an exercise. No way anyone would ever actually
> make
> a thing like this. Right?
>
>

Frank wrote:
> GO wrote:
>
>> The day MS implements such a thing would be the day I permanently pack
>> it in
>> with Windows. Unless of course Vista makes me do this first
>>
>>
>> http://arstechnica.com/news.ars/post...s-the-mother-o
>>
>> f-all-adware-systems.html
>>
>>
>> Microsoft patents the mother of all adware systems
>>
>> By John McBride | Published: July 17, 2007 - 09:45AM CT
>>
>> It's such a tremendously bad idea that it's almost bound to succeed.
>> Microsoft has filed another patent, this one for an "advertising
>> framework"
>> that uses "context data" from your hard drive to show you
>> advertisements and
>> "apportion and credit advertising revenue" to ad suppliers in real time.
>> Yes, Redmond wants to own the patent on the mother of all adware.
>>
>> The application, filed in 2006, describes a multi-faceted, robust
>> ad-delivering system that lives on a "user computer, whether it's part of
>> the OS, an application or integrated within applications."
>>
>> "Applications, tools, or utilities may use an application program
>> interface
>> to report context data tags such as key words or other information
>> that may
>> be used to target advertisements," says the filing. "The advertising
>> framework may host several components for receiving and processing the
>> context data, refining the data, requesting advertisements from an
>> advertising supplier, for receiving and forwarding advertisements to a
>> display client for presentation, and for providing data back to the
>> advertising supplier."
>>
>> The adware framework would leave almost no data untouched in its quest to
>> sell you stuff. It would inspect "user document files, user e-mail files,
>> user music files, downloaded podcasts, computer settings, computer status
>> messages (e.g., a low memory status or low printer ink)," and more. How
>> could we have been so blind as to not see the marketing value in computer
>> status messages?
>>
>> The software would also free advertising from its traditional browser
>> yoke.
>> "A word processor may display a banner ad along the top of a window,
>> similar
>> to a toolbar, while a graphical ad may be displayed in a frame associated
>> with the application. A digital editor for photos or movies may support
>> video-based advertisements," the patent application says.
>>
>> The patent application, first unearthed by InformationWeek, gives the
>> impression that your software would have more control over the
>> advertising
>> than you would. "An e-mail client may specify that ads from
>> competitors must
>> be excluded, that its own display client must be used... (that) no
>> more than
>> 4 ads per hour are allowed, and that only text or graphical...
>> advertisements are supported." The patent makes no mention of any
>> method by
>> which an actual user might exert control, nor does it mention very real
>> privacy or security concerns.
>>
>> That's okay. It's still a good thing. It says so right in the
>> application:
>> "The ability to derive and process context data from local sources rather
>> than monitor interactions with a remote entity, such as a server,
>> benefits
>> both consumers and advertisers by delivering more tightly targeted
>> advertisements. The benefit to the user is the perception that the ads
>> are
>> more relevant, and therefore, less of an interruption. The benefit to the
>> advertiser is better focus and a higher chance of conversion to a sale."
>> The patent is a fascinating exercise in advertising delivery systems. But
>> surely that's all it is-an exercise. No way anyone would ever actually
>> make
>> a thing like this. Right?
>>
>>
>
> hahaha...many patents are never developed into products by the patent
> holder for a variety of reasons.
> Owning the patent rights means you own the idea and control the
> implementation of it...if you desire. Holding a patent like this also
> means you can keep other marketing companies from ever implementing the
> idea. Or if they do, you stand to get patent royalty payments.
> Of course a knee jerk reaction by MS haters is always expected and kind
> of fun to watch...lol!
> Frank

Would there be anything that ms could do that would not cause you to
break out in immediate and total praise/agreement?
--
norm

On Thu, 19 Jul 2007 00:34:51 -0500, Robert Firth wrote:

> Sounds like something they would place in a free version of Windows. You
> know, an advertisement sponsored operating system or some office
> productivity software, not that it would make you very productive.

Then explain to me why MSN Messenger, which comes with any version of
windows, and to me is therefore part of what I paid for with my windows
license, has advertisements?

I highly doubt that such plans are for "free" versions seeing how some of
the things I currently PAY for already have advertisements.

--
Stephan
2003 Yamaha R6

������出�日�ん�����
����忘れ�������ら

On Wed, 18 Jul 2007 23:29:24 -0500, GO wrote:

> The day MS implements such a thing would be the day I permanently pack it in
> with Windows. Unless of course Vista makes me do this first
>
>
> http://arstechnica.com/news.ars/post...s-the-mother-o
> f-all-adware-systems.html
>
>
> Microsoft patents the mother of all adware systems
>
> By John McBride | Published: July 17, 2007 - 09:45AM CT
>
> It's such a tremendously bad idea that it's almost bound to succeed.
> Microsoft has filed another patent, this one for an "advertising framework"
> that uses "context data" from your hard drive to show you advertisements and
> "apportion and credit advertising revenue" to ad suppliers in real time.
> Yes, Redmond wants to own the patent on the mother of all adware.
>
> The application, filed in 2006, describes a multi-faceted, robust
> ad-delivering system that lives on a "user computer, whether it's part of
> the OS, an application or integrated within applications."
>
> "Applications, tools, or utilities may use an application program interface
> to report context data tags such as key words or other information that may
> be used to target advertisements," says the filing. "The advertising
> framework may host several components for receiving and processing the
> context data, refining the data, requesting advertisements from an
> advertising supplier, for receiving and forwarding advertisements to a
> display client for presentation, and for providing data back to the
> advertising supplier."
>
> The adware framework would leave almost no data untouched in its quest to
> sell you stuff. It would inspect "user document files, user e-mail files,
> user music files, downloaded podcasts, computer settings, computer status
> messages (e.g., a low memory status or low printer ink)," and more. How
> could we have been so blind as to not see the marketing value in computer
> status messages?
>
> The software would also free advertising from its traditional browser yoke.
> "A word processor may display a banner ad along the top of a window, similar
> to a toolbar, while a graphical ad may be displayed in a frame associated
> with the application. A digital editor for photos or movies may support
> video-based advertisements," the patent application says.
>
> The patent application, first unearthed by InformationWeek, gives the
> impression that your software would have more control over the advertising
> than you would. "An e-mail client may specify that ads from competitors must
> be excluded, that its own display client must be used... (that) no more than
> 4 ads per hour are allowed, and that only text or graphical...
> advertisements are supported." The patent makes no mention of any method by
> which an actual user might exert control, nor does it mention very real
> privacy or security concerns.
>
> That's okay. It's still a good thing. It says so right in the application:
> "The ability to derive and process context data from local sources rather
> than monitor interactions with a remote entity, such as a server, benefits
> both consumers and advertisers by delivering more tightly targeted
> advertisements. The benefit to the user is the perception that the ads are
> more relevant, and therefore, less of an interruption. The benefit to the
> advertiser is better focus and a higher chance of conversion to a sale."
> The patent is a fascinating exercise in advertising delivery systems. But
> surely that's all it is-an exercise. No way anyone would ever actually make
> a thing like this. Right?

Now this scares me...
this really really scares me...


--
Stephan
2003 Yamaha R6

������出�日�ん�����
����忘れ�������ら

Ever thought that this is MSofts way making it harder for Linux to compete?
Since Linux is free, the only way, in the future for Linux OS companies to
make any money (and stay in existence) is to either charge for there OS's,
or have it ad based. If they go the ad based route, they have to pay MS.
Devilishly cleaver.

I doubt VERY seriously that MS is going to release an OS that you pay for,
with ads. Wouldn't be popular, and wouldn't sell. A free, ad based version
of MS OS, would find a small niche.

Kurt

Frank wrote:
> norm wrote:
>> Frank wrote:
>>
>>> GO wrote:
>>>
>>>> The day MS implements such a thing would be the day I permanently
>>>> pack it in
>>>> with Windows. Unless of course Vista makes me do this first
>>>>
>>>>
>>>> http://arstechnica.com/news.ars/post...s-the-mother-o
>>>>
>>>> f-all-adware-systems.html
>>>>
>>>>
>>>> Microsoft patents the mother of all adware systems
>>>>
>>>> By John McBride | Published: July 17, 2007 - 09:45AM CT
>>>>
>>>> It's such a tremendously bad idea that it's almost bound to succeed.
>>>> Microsoft has filed another patent, this one for an "advertising
>>>> framework"
>>>> that uses "context data" from your hard drive to show you
>>>> advertisements and
>>>> "apportion and credit advertising revenue" to ad suppliers in real
>>>> time.
>>>> Yes, Redmond wants to own the patent on the mother of all adware.
>>>>
>>>> The application, filed in 2006, describes a multi-faceted, robust
>>>> ad-delivering system that lives on a "user computer, whether it's
>>>> part of
>>>> the OS, an application or integrated within applications."
>>>>
>>>> "Applications, tools, or utilities may use an application program
>>>> interface
>>>> to report context data tags such as key words or other information
>>>> that may
>>>> be used to target advertisements," says the filing. "The advertising
>>>> framework may host several components for receiving and processing the
>>>> context data, refining the data, requesting advertisements from an
>>>> advertising supplier, for receiving and forwarding advertisements to a
>>>> display client for presentation, and for providing data back to the
>>>> advertising supplier."
>>>>
>>>> The adware framework would leave almost no data untouched in its
>>>> quest to
>>>> sell you stuff. It would inspect "user document files, user e-mail
>>>> files,
>>>> user music files, downloaded podcasts, computer settings, computer
>>>> status
>>>> messages (e.g., a low memory status or low printer ink)," and more. How
>>>> could we have been so blind as to not see the marketing value in
>>>> computer
>>>> status messages?
>>>>
>>>> The software would also free advertising from its traditional
>>>> browser yoke.
>>>> "A word processor may display a banner ad along the top of a window,
>>>> similar
>>>> to a toolbar, while a graphical ad may be displayed in a frame
>>>> associated
>>>> with the application. A digital editor for photos or movies may support
>>>> video-based advertisements," the patent application says.
>>>>
>>>> The patent application, first unearthed by InformationWeek, gives the
>>>> impression that your software would have more control over the
>>>> advertising
>>>> than you would. "An e-mail client may specify that ads from
>>>> competitors must
>>>> be excluded, that its own display client must be used... (that) no
>>>> more than
>>>> 4 ads per hour are allowed, and that only text or graphical...
>>>> advertisements are supported." The patent makes no mention of any
>>>> method by
>>>> which an actual user might exert control, nor does it mention very real
>>>> privacy or security concerns.
>>>>
>>>> That's okay. It's still a good thing. It says so right in the
>>>> application:
>>>> "The ability to derive and process context data from local sources
>>>> rather
>>>> than monitor interactions with a remote entity, such as a server,
>>>> benefits
>>>> both consumers and advertisers by delivering more tightly targeted
>>>> advertisements. The benefit to the user is the perception that the
>>>> ads are
>>>> more relevant, and therefore, less of an interruption. The benefit
>>>> to the
>>>> advertiser is better focus and a higher chance of conversion to a
>>>> sale."
>>>> The patent is a fascinating exercise in advertising delivery
>>>> systems. But
>>>> surely that's all it is-an exercise. No way anyone would ever
>>>> actually make
>>>> a thing like this. Right?
>>>>
>>>>
>>>
>>> hahaha...many patents are never developed into products by the patent
>>> holder for a variety of reasons.
>>> Owning the patent rights means you own the idea and control the
>>> implementation of it...if you desire. Holding a patent like this also
>>> means you can keep other marketing companies from ever implementing
>>> the idea. Or if they do, you stand to get patent royalty payments.
>>> Of course a knee jerk reaction by MS haters is always expected and
>>> kind of fun to watch...lol!
>>> Frank
>>
>>
>> Would there be anything that ms could do that would not cause you to
>> break out in immediate and total praise/agreement?
>
>
> hahahah...what you read into my comments and observations is entirely up
> to you...lol.
> You're on your own!
> Frank

hahahah...and you are turning out to be no better than those you berate
constantly as being trolls. They may be trolls, but you are right there
with them, just on an opposing side.

--
norm

On Thu, 19 Jul 2007 08:38:41 -0700, Kurt Herman wrote:

> Ever thought that this is MSofts way making it harder for Linux to compete?
> Since Linux is free, the only way, in the future for Linux OS companies to
> make any money (and stay in existence) is to either charge for there OS's,
> or have it ad based. If they go the ad based route, they have to pay MS.
> Devilishly cleaver.

Actually it does not make it harder for Linux to compete. Quite the
contrary. It would draw people to Linux who want absolutely nothing to do
with ads on their computer, such as me.

And since Linux is free today, it has no reason to not be free in the
future so it does not need Ads. The companies that support and distribute
it are already based on business models where they don't need to make
money off the sale of the OS.

>
> I doubt VERY seriously that MS is going to release an OS that you pay for,
> with ads. Wouldn't be popular, and wouldn't sell. A free, ad based version
> of MS OS, would find a small niche.

They already do it today, just on a very minute scale. MSN Messenger is a
part of Windows and it has ads, which quite frequently annoy me honestly
when using it.

--
Stephan
2003 Yamaha R6

������出�日�ん�����
����忘れ�������ら